The Oxfam grant project, aimed at enhancing the media capabilities of Sheba Youth Foundation, represents a strategic transformation and a significant shift in the foundation’s media performance. The project focused on developing the Media Unit to independently and professionally document and disseminate activities and projects, addressing the challenges the foundation previously faced in producing high-quality media content.
At the start of its journey, the Media Unit at Sheba Youth Foundation struggled with limited technical resources and a lack of essential media equipment. Additionally, the foundation faced challenges in working with production companies due to high costs and the complexity of coordination with service providers. These obstacles hindered the Media Unit’s ability to produce high-quality content and impeded efforts to achieve effective media sustainability.
Through the Oxfam grant, the foundation received comprehensive support to strengthen its media capabilities. The project included specialized training for the Media Unit, featuring intensive courses in photography, video production, and content writing. These sessions, conducted by professional experts, provided the team with practical and professional skills that significantly enhanced their performance.
In addition to training, the project supplied the Media Unit with a complete range of professional equipment, such as cameras, audio devices, and tripods. This support empowered the team to document activities and produce high-quality visual content independently, without relying on external production companies. This transformation enabled the foundation to save both time and costs while elevating the quality of its media outputs.
The project’s impact extended beyond skills and equipment development. It positively influenced the foundation’s overall performance by boosting its presence and influence on social media platforms. This improved online presence allowed the foundation to effectively communicate its messages to a broader audience, thus strengthening its ability to achieve its strategic goals.
This project turned the challenges faced by the Media Unit into growth opportunities. The team became more efficient and professional, contributing to the foundation’s vision of sustainability and enhanced media operations. The Oxfam grant project serves as a tangible example of how investing in local capacity-building can yield sustainable and impactful results within the civil society sector.
